It’s a rare luxury to have any kind of conversation with an artist before you’ve even sent a treatment in, so I was really lucky in that sense.
and wanted something similarly dark to juxtapose with the upbeat funk track. I pitched the idea to Dave from the band over the phone, and he said, “let’s do it.” He had seen my past work with Moses Sumney, serpentwithfeet, Autre Ne Veut, etc. How did you and Chromeo work together to hone in on the creative vision for this video? The video is about how even as a “powerful” woman, luxury and privilege and options don’t amount to happiness. There’s always the possibility of “something better” out there. I was thinking a lot about dissatisfaction in the age of Tinder, how our potential access to so many dates/partners makes it impossible to appreciate whatever we have. From there, I envisioned this male harem led by an older woman, who plays a twist on a “sad king” character.
CHROMEO DONT SLEEP HOW TO
I was initially inspired by the song’s line, “a boy likes me knows how to take direction,” mostly because I found that kind of deference – as well as Chromeo’s general willingness to self-deprecate – to be charming. What was the starting point in the brainstorming process for the idea? Your video for Chromeo’s “Don’t Sleep,” is a playful inversion of some classic music video gender roles. We spoke to Allie about instructing male models to do synchronized pushups in a pool, getting lost in the 75-room mansion, and her desire to make any kinds of films she wants with the same freedoms afforded to male directors – and to get paid for it! It’s a fitting sentiment for a generation of consistently dissatisfied Tinder daters. Robin Givens steps into the video’s lead role, a female version of the “sad king” archetype – overwhelmed and exhausted by a wealth of options. In “Don’t Sleep,” Allie Avital‘s latest work for Chromeo (featuring French Montana and Stefflon Don), the Partizan director playfully unpacks visual expectations for the genre, filling the halls of a cavernous mansion with glistening, idealized male bodies.Īllie’s dark, luxurious vision, previously explored in her work for artists such as Moses Sumney and serpentwithfeet, provides a rich counterpoint to Chromeo’s uptempo track. You can see the complete list of nominees over here.It’s a classic music video trope – a camera panning over an expanse of undulating (usually…female) bodies. You can watch how that actually all plays out in the "Don't Sleep" video below.Īs previously reported, Chromeo earned a Grammy nom this morning for Head Over Heels, which has been nominated for Best Engineered Album, Non-classical. Harems are historically reserved for men, and music videos have a long history of ornamental "video girls," so I wanted to flip both of those narratives. The video was directed and produced by a team of women, which gave the shoot a funny, meta dimension. Dave and Pee are so open and collaborative, and in this often-formulaic industry, it was a breath of fresh air to be given so much artistic freedom and trust.
All the bulging biceps, sponge baths, and lap dances can't cure her existential void. "Don't Sleep" is a 2018 satire for the age of dissatisfaction the age of overstimulation and Tinder. Robin Givens plays a version of the "sad king," where the more pampered and entertained she is, the more disaffected she becomes. The video was directed by Allie Avital (serpentwithfeet, Moses Sumney), who had the following to say about the lavish clip: Today Chromeo earned themselves a Grammy nomination for their Head Over Heels, and serving as a victory lap of sorts, the Canadian duo have delivered a video for their album track "Don't Sleep," starring none other than '90s icon Robin Givens ( Never Heard, Riverdale, The Bold and the Beautiful) and featuring French Montana and Stefflon Don.
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